Skinnydip x Lizzie McGuire - Marketing Report

For our marketing communication strategy report, we focused on Skinnydip's collaboration with Lizzy McGuire, aiming to leverage nostalgia and pop culture to increase brand awareness and engagement among the millennial and Gen Z demographics. The goal was to create buzz around the collaboration, driving traffic to Skinnydip's online platforms and increasing sales of the limited-edition collection. Our targeting was centred on fans of Lizzy McGuire and those who resonated with Skinnydip's quirky and trendy aesthetic. The theme revolved around celebrating the iconic 2000s show, with messaging emphasising exclusivity and nostalgia.